Limited Brands

Stock Symbol: LTD

Three Limited Parkway
Columbus, OH 43230
614-415-7000 (phone)
614-415-7094 (fax)
http://www.limited.com

Limited Brands Industry:
Retail (Apparel)

Limited Brands Description:
Limited Brands, Inc. sells women's and men's apparel, women's intimate apparel and personal care products under various trade names through its specialty retail stores and direct response (catalog and e-commerce) businesses. As of February 1, 2003, the Company conducted its business in three primary segments. Victoria's Secret sells women's intimate and other apparel, personal care products and accessories under the Victoria's Secret brand name and sold through its stores and direct response (catalog and e-commerce) businesses. Bath & Body Works sells personal care products and accessories and home fragrance products under the Bath & Body Works and White Barn Candle Company brand names. The apparel segment sells women's and men's apparel through Express, Limited and Henri Bendel Stores.

Limited Brands Financial Summary:
Limited Brands, Inc. is engaged in the purchase, distribution and sale of women's and men's apparel, women's intimate apparel and personal care products. For the twenty-six weeks ended 7/30/05, net sales increased 2% to $4.27B. Net income decreased 44% to $136.2M. Revenues reflect an increase in merchandise sales. Net income was offset by increase in spending on technology and process initiatives.

Limited Brands Business Summary:
Limited Brands, Inc. sells women's intimate apparel, personal care and beauty products, and women's and men's apparel through its retail stores (primarily mall-based) and direct response (catalogue and e-commerce) businesses. The Company operates in three segments: Victoria's Secret, which derives its revenues from the sales of women's intimate and other apparel, personal care and beauty products, and accessories marketed under the Victoria's Secret brand name, and sold through its stores and direct response (catalogue and e-commerce) businesses; Bath & Body Works, which derives its revenues from the sale of personal care products and accessories, and home fragrance products marketed under the Bath & Body Works, and White Barn Candle Company brand names, as well as from sales of third-party brands, and the Apparel segment, which derives its revenues from the sale of women's and men's apparel through Express and Limited Stores.

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